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PRODUCT LAUNCH
Group Coursework
Design & Merchandising, Drexel University
Completed
December 2022
As part of my coursework in fashion merchandising, I collaborated with a group to research and introduce a new line of undergarment products to an existing local brand. We produced consumer and competitor insight, season analysis, and brand positioning. We developed products that would not only resonate with the customer, but that would also be commercially viable given our costing projections.
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